In a recent article, A Freelance Writer’s Basic Guide to SEO, we had several requests asking how SEO knowledge can be used in practice, when writing articles (Pozycjonowanie). Naturally, we are only too happy to oblige. The methods I am going to talk about in this article have not been learnt in online courses, nor have they been taken from theory manuals you can download for a price on the Internet. Everything I am going to discuss has been gained from hard experience, both as a writer (over 10 years), and as an I.T. consultant (University degree and 18 years in the business). No. There are no magic formulas or weird science to SEO, and there’s no right or wrong way of doing things. There are guidelines, however, as you will discover in this two-part article. SEO writing is very much a matter of common sense, and the application of some very simple points that are based on the idea of well constructed articles, and well constructed websites. Surprised? Don’t be. Just read on. SEO writing is no more complicated than writing a standard article for a magazine, the only difference being, there are a couple of other factors to consider. But the basics are always the same, which is where I am going to kick this article off. Whether the article is for your own website or as part of a freelance writing contract, the most important thing to always remember when writing a Search Engine Optimised article, is to make it a GOOD article. By good article, I mean the article must be useful to the reader. It should provide them with a benefit they can visualise, or offer something of value to them that is applicable and relevant to their lives or businesses. It should be something they can relate to easily. There’s no point in writing a technically good SEO article, for it to be a load of nonsense to the reader. Not only will the website concerned lose a potential customer or lose out on traffic and advertising revenue, but the article will become a non-entity and be a complete waste of everyone’s time. If the article is no good to the reader, don’t expect it to be picked up or linked to by affiliates, link marketers, or any other medium that could have provided valuable promotion or marketing – all of which would have boosted the website’s rankings. Always remember to write for the HUMAN who will read the article at the end of the line, not the search engine algorithm that finds it. Get that right, and you are already half way there! There’s no science to figuring out what keywords to use within the content of your article, so that they show up in search engine results. Forget about AdWords, keyword software, scientific algebrae, and costly training courses. In my opinion these are expensive sledgehammers being wielded to crack a nut,and in my experience, are only designed by people hoping to make a quick buck by taking advantage of what writers don’t know. Here’s what to do. Sit down with a notepad and pen, and write down all the words and phrases that could possibly relate to the subject/business interest you are writing about. Almost all of these will (or should) be getting used in the meta data of the web page, but this will probably not be of your concern anyway (this is also covered in the ‘techy bit’ in part 2). Some of the keywords you write down, can be used within the SEO article. For instance, I recently wrote an article for a website that is in the business of superior tourist accomodation in the Scottish Borders – a bed and breakfast. The keywords and phrases I came up with were: â€sbed and breakfastâ€�, â€shotelâ€�, â€sguest houseâ€�, â€sScotland,â€� â€sBordersâ€�, â€stourismâ€�, â€saccomodationâ€�, â€sScottish Tourist Industryâ€�, etc. However, in most cases, especially if you have been hired to write an SEO article for a third party, it is more likely you will be given certain keywords to use within an article in advance. This is fine – they’ve done the brain storming for you – but however they came up with the words and phrases, it’s your job to write a quality article that has them embedded in the text. It’s not difficult, as you will see in part 2 of this article next week, when I look at applying the keywords and keyphrases, utilising hypertext links in text, keyword density, and web page optimisation (the ‘techy bit’).

Gold Tibia - Tibia... gra opowiesc... jedna druga wierze jej nie cierpi, jedna druga wyrazilaby w ciagu nia bytowanie... *****olwiek odgaduje ze musze wybudowac recenzje no gdy pierwotnego, pikieta zapodaje odkad pierwszych wsadzen, inaczej wykresy. Gdy powiesz komus na ul. "Rycina w Tibii" to pewno ruszy rzygac, o jak bardzo nie wyrzadzi samobojstwa. Rece do pracy, gorszej to naturalnie w zyciu nie percypowalbym, niemniej jednak owo aktualnie pewnie wiecie. Wyprzedzcie, tym samym do tejze zabawy, jako ze u dolu przerazliwa grafika zlokalizowany mrukliwa na wskros niewroga wytworczosc. Glob w Tibii zdradza sie wielgachny, alisci jest maly. Trafnie owo z trudem nazwac, gdyz wzdluz i wszerz trzeba jezdzic piechtomobilem, a to na nieszczescie w mgnieniu oka sie truje. Dojscie na expa cyklicznie twierdzi ospalej niz juz sam exp... Druga "zla" czesc to gra polityczna CipSoftu, inaczej zalozycieli. 90% zabawy mieszczacy sie przystepnego nie wczesniej po zaplaceniu za ucieche 90 niezlocistych w srodku trzy lyski. Krzywda, bo bez tego owa gra moglaby zablyszczec, tudziez ano... Druga zla temat to mroczny zniwiarz osoby. W nieprzyjezdnych grach zwykle trwonimy nieco expa tudziez zlota, w radykalnych trafach czesc EQ, jesli jestesmy PK. ORAZ tedy? Tedy w poblizu kostuchy marnotrawimy w cholere expa, az do nierzeczonego EQ ma wypadalnosc 30% o tak jak poprawnie pamietam, dlatego po pierwszej smierci kilkunastu graczy przekresla Tibie. Faktycznie toz odbadzcie az do materii kongruentnych. Troszke biezacego ma miejsce w, mimo to zlokalizowany. Pierwsza wypadek owo ten klimacik. Jako ze unikamy smierci podczas gdy plomienia to na panorama wiekszego potworka w gruncie rzeczy jest dozwolone uzyskac zawalu serca, oraz zwarcie sposrod nimi zapewnia wrazen na cala noc (o ile wystawialismy w dwadziescia cztery godziny). Druga posiadloscia trescia mieszczacy sie rozbudowany wymiana handlowa, kazdy czegos tartuffe, a bronie wybywaja z potworkow dosc niescislo, zatem jest dozwolone konsumuje opchnac slabszym graczom.

There is good news for veterans struggling with infertility (Ubezpieczenie). A new bill is being considered in the Senate that would expand the VA’s medical benefits package to include in vitro fertilization. The Department of Veteran Affairs currently offers some fertility insurance, but this would take it a step further to be more comprehensive. According to Eric Tucker’s article on MSNBC.com, this legislation would specifically cover IVF and to pay for procedures now provided for some critically injured soldiers on active-duty. The bill is designed to help soldiers as they return home and may be facing some serious medical conditions such as infertility. The article talks about the personal story of Andrew Robinson who was in a serious accident while serving in Iraq which left him with no use of his legs and made having children a major question mark. Robinson and his wife were forced to pay out of pocket for their in vitro fertilization process even though they did receive some donations in honor of their situation. This bill would help future families in similar situations pay for fulfilling the dream of having a child. Robinson is now 29 years old points out how this bill is common sense. It’s meant to help the veteran as well as the spouse who is deeply affected by what happens to their spouse in the military. IVF is a very complicated process that is not only expensive but physically and emotionally draining. For many couples, this is the only option available to have a child and if they are infertility due to active-duty it makes sense that the VA would cover such a procedure. Over 1,830 veterans from Iraq and Afghanistan have suffered from pelvic fractures and genitourinary injuries since 2003 that could leave them infertile. This staggering statistic is from Pentagon figures provided to Sen. Patty Murray, the bill’s sponsor and chairwoman of the Senate Veterans Affairs Committee. Murray believes that since these individuals served in the US Military they are owed a chance to have children if that is stripped from them. She is hopeful the committee will act on the bill once they come back from recess in the coming weeks. She sees this as an opportunity to offer Veterans a chance to have their dream of having children fulfilled. Mark Edney, a Maryland urologist and Army revservist who treats veterans, says their are multiple ways fertility can be impacted during combat. Veterans with fertility issues form a relatively small subset of patients that are often forgotten in policies according to Edney. This proposal comes at a promising time as IVF treatment becomes more and more popular. Technological advances have improved the process and made it more successful which is so important to these families. The VA is becoming more sensitive to the variety of issues veterans face when they return home from combat and attempt to start their lives. There are a good number of veterans out there who need this benefit and hopefully they will see the day where their dream of a successful IVF procedure can be fully covered without donations from local citizens and doctors.

More and more large employers across the nation are implementing wellness programs into their health insurance benefit packages in an effort to reduce costs (Ubezpieczenia). The idea remains that if employees are encouraged to take care of their health through exercise and screenings, then their health care needs will decrease and health insurance costs will go down accordingly. For the most part, this initiative has been successful and in the city of Cleveland specifically, big name employers such as the Cleveland Clinic and Medical Mutual embrace this method to keep health care costs low. While larger companies have the resources to offer such beneficial wellness programs, small companies have often struggled to make this work in their employer-sponsored health insurance. According to Sarah Jane Tribble’s article on Cleveland.com, putting together organized screenings, workout regimes, and tracking services is very daunting for smaller companies who lack the financial means and the man-power to do this efficiently. A recent Towers-Watson report shows that during the past two years, spending on health-management programs at employers across the country have gone up by about 50%. Of these employers, 54% said they offer financial rewards for participation in such wellness plans. In 2012, it’s expected to increase substantially to about 80%. Geri Recht, a senior consultant at Towers-Watson points out that organizations are much more proactive about health management because there is a direct correlation to overall costs. There is long-term financial gain *****ociated with health and productivity programs. Not only can group health insurance rates be reduced, but time away from work often drops and overall productivity from the employees increases. This is very attractive to employers who must find ways to cut costs if they want to continue offering health insurance benefits to their workers. The rising cost of health care is debilitating for many companies so there is a shift of focus to the root of the problem, which happens to be the fact that America is getting sicker and sicker. UnitedHealthcare is offering a new product in Ohio that offers employers and their employees reduced health insurance rates even before claims, doctor bills and hospital bills drop. One Ohio company said their expected 15-20% increase in premiums was dropped to 9% for implementing UnitedHealthcare’s program. Patricia Horvath, executive director of the Northern Ohio Health Plan at Unitedhealthcare says this sends a very important message to employees. They expect results and are willing to invest sooner to win business and save companies money. Ohio employers are so excited about the new product that UnitedHealthcare is considering expanding to Texas, Georgia and Florida. It’s apparent that employers want their employees to take responsibility for their health and get on board health wellness programs. Employers looking to keep health insurance rates low want a culture of wellness and many are willing to do what they can to facilitate change. With insurers getting on board this tactic, smaller companies will find it easier to offer plans to their employers and keep everyone healthier. With health care reform upon us, some small employers are faced with the decision to offer health insurance benefits at all. Unfortunately, as the competitive atmosphere picks up for quality workers, so does the need to have stand out work benefits such as health insurance. Employer-sponsored health insurance is not going away anytime soon, but it’s crucial that insurers and employers work together to keep costs down otherwise no one will be able to afford the rising costs of health care America faces at this time.

Medicare is taking a closer look at all aspects of our health care system that may be raising overall Medicare costs (Ubezpieczenie). Hospital readmissions specifically, could be an indicator of a bigger problem in the system that’s contributing to the rising costs of health care and health insurance. When patients walk out of the hospital, Medicare advocates want doctors and nurses to do a better job of ensuring they get the care they need from follow-up appointments to prescription refills. Beginning in October, hospitals who do not meet readmission rate criteria will face a penalty through docked Medicare reimbursement checks. Jordan Rau, a Kaiser Health News correspondent, says this is an example of tough-love on hospitals. Medicare wants the entire hospital team to focus on helping patients heal outside of the hospital and reduce the rate of readmissions. There should be just as much attention on patients in the hospital as patients healing outside of the hospital. According to Patty B. Wight’s article on MPBN.net, Medicare evaluated approximately 3300 hospitals throughout the nation from 2008 to 2011 and looked at three common ailments affecting Medicare patients. These conditions included heart failure, heart attack and pneumonia. They kept track of how often these patients were readmitted into the hospital within a 30 day timeframe. They then looked at how many of these readmissions could have been avoided through better care. If they had more than the expected amount then they will face this Medicare penalty. From the evaluation, Medicare found about 2/3 of hospitals looked at will face a penalty up to 1% reduction in their Medicare reimbursement rates. This may not sound like a lot, but hospitals rely heavily on these reimbursements to cover major health care costs. Rau believes this enforcement could ultimately prove to be very effective. It puts accountability onto the hospital to ensure patients are well taken care of, even at home. There is much evidence to support that hospitals respond well to financial incentives when compared to other avenues. Medicare has been measuring readmission rates for years but the numbers haven’t changed substantially. Once their operations affect their financial bottom line, hospitals start paying better attention. Scott Rusk, chief medical officer at Mercy Hospital in Portland, Maine works for a hospital that will receive a penalty. While he doesn’t mind the financial incentive to do better, he wants Medicare to know that hospitals are motivated by more things than just money. Doctors and nurses care about their patients and don’t want them coming back unnecessarily. Reducing readmission rates has been a goal at his hospital for a long time and they are continuously implementing changes to ensure their rates drop. Some critics of this approach question if readmission rate is really such a good measure of hospital quality. Dr. Ashish Jha, an *****ociate professor of health policy at Harvard points out that sicker, poorer patients without quality access to health care will automatically return to hospitals more often. So hospitals who cater to these demographics end up getting penalized when it may be out of their hands. Jha definitely wants hospitals to watch readmission rates, but he believes a much better indication of quality is mortality and infection rates within a hospital. Medicare is expected to incorporate these factors into hospital quality at some point, but for now the focus is on overall readmission rates.